One Innovative Insurance Agency Marketing Strategy Secret

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Insurance Agents need a steady incoming customer base for several reasons. The most important reason is the long-term income generated from “trails” or on-going commissions from customer or the insured’s renewals. Of course, it’s also important to have an ever increasing customer base to deal with the slight attrition that happens as customers drop off the grid, move away or switch policies; either to save money or because some other agent sold them on the idea to move their business away.

This means that an insurance agent must be visible in their local markets and be seen and remembered. Indeed, this requires multiple imprints on the potential client’s brain and thus, you must be part of the scenery in their world. Grass-Roots marketing is by far the best way to do this, along with traditional advertising like newspaper, radio, and cable TV. Yes, insurance people must reference their website, which must contain important information too.

 

Some of the best grass-roots marketing are things like a business card ad in nonprofit group’s newsletters or in the local High School Booster programs. But, let me tell you about one form of advertising that works extremely well, but is hardly ever considered or tapped into.

 

Insurance agents should advertise on the back of mobile auto detailing company flyers. It works killer and the mobile detailing or mobile car wash company is glad to do this if the insurance company pays for the printing costs. It is relatively inexpensive advertising, maybe a couple hundred bucks a quarter, but it really does bring in clients. So, try it out, as this is one innovative insurance agency marketing secret that your competitors have not yet considered.

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I Dare You! By William H Danforth – A Book Review

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Title and Author: I Dare You! by William H. Danforth

Synopsis of Content:

In this mid 20th Century motivational classic the author, a successful businessman and crusader for youth programs in St. Louis, Missouri, William Danforth dares you and any other reader to do great things and to be great. Originally published in 1953 it has been republished by several sources in recent years.

Although the book is aimed at youth and young adults challenging them to become more than they might first believe possible it has motivational value for all ages. Danforth was a strong believer that we limit ourselves and that by seizing opportunity and believing in our virtually unlimited potential we could exceed all expectations, including our own, and dare to be great.

In addition to providing raw motivational material the book discusses seven primary areas, called “dares” where the author challenges the reader to go deeper and strive further in life. They include adventure, accomplishments, strength, creativity, magnetic personality, character, and the willingness to share what you have. These qualities will be recognized as common to most success books and materials published over the past two centuries. What distinguishes Danforth’s little book is his framing his challenge as a dare.

While the attributes which Danforth promotes are found in works by Marsden, Hill and others the daring approach used by this author is unique. It appealed to the young and youthful, whether it be the high school aged children who attended his summer camps or the young men entering the business world.

Readability/Writing Quality:

The Executive Books edition is only 144 pages. It is easy to read, having been aimed at young people. It may appear somewhat na├»ve and simplistic by today’s standards. However the motivational truths in this work are no less true today than they were over 60 years ago.

Notes on Author:

William Danforth was the founder and long time President of the Ralston Purina Company. He also served as President of the American Youth Foundation and was very active in the YMCA. During his summers he devoted his time to training and helping less fortunate young people at summer camps in Michigan and elsewhere. He died in 1956.

Three Great Ideas You Can Use:

1. “Wealth, notoriety, place, and power are no measure of success whatever. The only true measure of success is the ration between what we might have done and what we might have been on the one hand, and the thing we have made and the thing we have mad of ourselves on the other”.

2. Each of us has four hidden giants or resources which we must develop constantly to attain greatness. These include the physical, the mental, the social and the spiritual aspects. To attain a balanced and powerful life you must nourish each of these aspects fully.

3. Continuous learning and improvement are essential to achievement. The author recommends a program of reading not less than one book per month. It will pay you back many times.

Publication Information:

I Dare You! by William H. Danforth. Copyright 2009 by Executive Books in the form presented in their publication. Published by Executive Books, Mechanicsburg, PA.

Over-all Rating for Book: Fair

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The Best “2nd Chance” Review You Will Ever Read

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Mirabelle Summers’ new book, “2nd Chance”, is great, and this review will make clear to you how much you can gain from it. I’ll warn you ahead of time that she writes in a totally objective manner, which is rare. This means that the book will work for you only if you possess the emotionally maturity to practice her techniques in order to get results.

This review can teach you, among other things…

2nd Chance Review: Summary of Strong Points

When a relationship ends, especially if you’re the dump-ee, it usually feels there’s no hope of resuscitating it. Most of the advice available out there is about how to put your life together and move along. (Of course, you could always beg, please, and whine in hopes of wearing your ex down so she takes you back, but that’s awfully weak and humiliating, besides which, it usually doesn’t work very well!)

What this book give you is an uncomplicated six-step method to reposition yourself to be a man of discernible value, a grown man who has learned lessons through his mistakes, and has become a much better person for it. It tells you just how you can avoid giving in to the instinctive responses that lower your value in the eyes of women, especially your ex, and convinces her that telling you to get lost was the wisest thing she ever did.

The course is laid out in simple, straightforward method. It assists you in surviving the mourning period that normally follows a breakup, then regaining your self-confidence and her trust. Most of all, it helps you get her thinking she’d be wise to give you another chance. Here’s a sample of what the book covers:

  • What to do about the ex who ignores you
  • How to get away from the “let’s just be friends” quandary
  • How to handle the situation when she’s gone on to greener pastures
  • What to do about the ex who has become indifferent and emotionally distant from you
  • How to cope with the perception that you have lost her love

I’d be remiss if I didn’t point out how valuable it is to have a truly objective female perspective on your side. This makes “2nd Chance” one of the most helpful guides available. It is probable that you know a female perspective can be misleading and confusing if it is subjective, but Mirabelle Summers is like one of those female friends all men need in their lives, to give us insider information.

She doesn’t hand you a lot of pointless twaddle about women and the challenges of relating to them. You get the full picture, and learn what makes women fall in love, what makes them fall out of love, and what may encourage them to fall back in love with you.

2nd Chance Review: Bonus Features and Conclusion

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Stephen King’s Insomnia

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Stephen King’s Insomnia was first published in 1994 and like a number of King’s other novels, it is set in the state of Maine and in the fictional town of Derry. The genre of this book is not traditional horror but rather a supernatural or sci-fi thriller. Other aspects of the book are also somewhat unfamiliar to King’s normal offerings, firstly the book is very long at over 800 pages in length and also the main characters are all in their 60’s and older.

Even though Insomnia is in the supernatural or science fiction genre, King still manages to address a number of important issues whilst continuing uninterrupted with the book’s main story. Subjects such as abortion, domestic violence and women’s rights are all covered in such a way as not to detract from the entertaining storyline.

The plot of Stephen King’s Insomnia is rather slow to get going and things don’t really pick up pace until at least 100 pages in but this allows King to really create a cast of believable characters that the reader can empathize with throughout the novel. Ralph Roberts who is a retiree starts to have problems with insomnia and the condition deteriorates as he manages to get less and less sleep until he can’t sleep at all. Ralph starts to see things that aren’t able to be seen by other people such as people’s energy fields or ‘auras’ and alien beings that he calls ‘little bald doctors’ as a result of their appearance. Ralph also discovers that Lois Chasse, a woman he has feelings for is also able to see these alternate planes of reality and the alien creatures.

As with many of King’s books, one of the main themes of Insomnia is the fight of good versus evil and in this particular case the hero is Ralph Roberts who is a retired widower and a very ordinary and believable character who faces up against the Crimson King and his followers. There are a number of highly entertaining twists as King develops the plot, one in particular where Ralph is shown a piece of the future and has to make a life altering decision based on the vision, prompting the reader to question individual morality against self-preservation. As with many of King’s novels the ending isn’t all happiness however as the main protagonist is killed and is accompanied by the consoling remark that at last Ralph can rest.

Stephen King’s Insomnia had a very important part to play in the progression of King’s series of books because when Ralph defeats the Crimson King ultimately saving the life of the young boy Patrick Danville, it sets the direction for King’s Dark Tower series. Although the first novel in the Dark Tower series was published in 1982 and there were 3 books before Insomnia was even written, Insomnia introduces the reader to the pivotal character of Danville in the future Dark tower books.

Insomnia may not be a traditional Stephen King novel, it’s length, character composition and storyline pace are somewhat different to many of his other books, it is undoubtedly an enjoyable and thoroughly entertaining read.

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60W Magsafe Power Adapter Review

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The 60 Watt MagSafe power adapter comes with a number of great features. For example, it comes with a magnetic DC connector that ensures that the power cable disconnects when it experiences undue strain. This is of great benefit as it prevents fraying or weakening of the cables over time. In addition to preventing fraying, magnetic DC also guides the plug into the system ensuring that the cable has a quick and secure connection.

To know that the connection is secure you only need to take a look at the LED light that is located at the head of the DC connector. The light gives an amble light that lets you know that your device is charging. When you have full charge the amber light changes to green.

The adapter comes with a 1.7M cord that is long enough to allow you to charge your device without any problem. The unit has a compact design that makes it easy for you to wind the cable around it neatly making it possible for you to store the cable.

It’s good to note that the adapter recharges the lithium battery when your Mac notebook is off, on or in sleep mode. If you choose to operate the Mac without a battery you don’t have to worry as the adapter will power your device without any problem.

How to Maintain Your Apple Magsafe Adapter

For your adapter to last for a long time you need to do a number of things. One of the things is to ensure that the unit is compatible with your Mac notebook. For ideal results you should only use the adapter that comes with your notebook. If you don’t have it you should use any other Apple-authorized adapter that is compatible with your device.

Another thing you need to do is to ensure that the AC plug is fully inserted into your adapter before you plug it into the power outlet. You should also ensure that you plug the adapter into the wall before you connect it to your computer.

During charging, it’s common for the adapter to heat. To prevent it from overheating you should connect it to the power source while ensuring that there is adequate airflow around it.

Conclusion

This is what you need to know about apple MagSafe. Remember that the power port contains a magnet that can erase data in your device. To preserve your data you should place your device away from the port. As rule of thumb you should ensure that your device isn’t within 1 inch of this port.

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