Why You Need To Add Opt-In Offers

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We have all seen them, services that are offered to us at no charge, the e-books, videos and reports that are generated to entice us to click the Submit button.

They offer us for FREE, all the information we are seeking and all we have to do is fill in the form and click next.

These are called your Opt-In Offer.

Your Opt-In Offer is usually the starting point of the online marketing cycle. It’s the first peek of who you are and what you’re about. It’s one of the ways to grow and gather your customer list.

Many of us when first starting don’t want to think of selling ourselves, but in a small way that is what you are doing. The opt-in offer is the beginning of your “sales funnel” which is a tool to help you grow your potential list.

The thought behind the opt-in offer is to build your own personal list of customers. This can be used as a mailing list, email list, sending a sales letter, special offers, promotions and product offers, the list can be endless.

Returning Customers are your raving fans. They are the ones that enjoy your products and see the value of them. And most of the time they are the ones that will spend the extra money on your new products or services because they already know the quality of your work.

When going out to eat to that special restaurant that you only go to now and then. You are excited and willing to wait all day because you know the quality of the meal you’re going to get. You already know the appetizer you will order because you sampled it before. Your mouth is watering as you wait for it to come to your table. You can already anticipate its taste and smell the aroma; it is making your mouth water…

This is the scene you want to portray with your opt-in offer. You want people anticipating its arrival. And when it comes, they jump on it.

To create your offer, you’ll want to use some of your best work. You want to give others the ability to see your potential as well as giving your readers the ability to envision themselves applying the tips you are offering. Thinking this process through and what the message you’re sending is is very important, so take your time with this stage. Your goal is to have your customers… Want More.

You want them coming back time and time again because you are speaking to their needs. You have given them the ability to apply one small nugget to their online marketing or whatever niche you find yourself in. You have offered them the results they have been looking for.

Creating an offer that will continue to give back to your readers or customers is the goal of creating a powerful opt-in offer.

Remember my friends… “Success Is Not An Accident”

Make it a Great One

Donna

Search Engine Marketing is one of the core elements to your businesses online success. I offer a custom service especially for the small business owner that would like to make their local community aware of their services.

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Do Not Buy the “Rich Dad, Poor Dad” Book Until You Read This!

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Rich Dad, Poor Dad, Robert Kyosaki

“What the rich teach their kids- that you can learn too.”

What is the book about?

Rich Dad, Poor Dad introduces you to the basic principles of investing, explains why investing is so important, and explodes the myth that you need to earn a high income to become rich.

Who is this book written for?

If you have little or no financial education and want to learn the basic rules about investing, read this book!

Robert Kyosaki, a self-made millionaire, successful business owner and international best-selling author, teaches you about investing, by recounting the story of his financial education from two strong role models:

Poor Dad (his natural father), a well educated and highly paid government official.

Rich Dad (his best friend Mike’s father), a high school dropout and successful businessman

Each Dad had a very different attitude and approach towards the subject of money. One ended up jobless and in debt, the other, one of the richest men in Hawaii.

Robert describes, how as a small boy, he made the decision to listen to his Rich Dad who subsequently taught him how to think, act and become rich.

“One dad had a habit of saying ‘I can’t afford it’ the other ‘how can I afford it’…One statement lets you off the hook, the other forces you to think”

Robert writes in a simple, non-assuming style without complicated words and financial jargon. Through amusing stories and simple diagrams he explains the six basic lessons his Rich Dad taught him about money.

“Most of us learn about money from our parents, so what can poor parent tell their child about money? Stay in school and study hard? Schools focus on scholastic and professional skills but not on financial skills. This explains how smart bankers, doctors and accountants who earned excellent grades in school, struggle financially all of their lives”

I say:

Never read a book about investing? This should your first one.

I came across “Rich Dad, Poor Dad” completely by accident, in my local bank.

It immediately stuck out from the boring “money magazines” and after flicking through a few pages, I was so impressed (and surprised) a book about finance could actually hold my attention, that I bought it and finished it in one sitting.

For anyone (like me) whose parents never taught you about financial matters, I suggest you buy this IMMEDIATELY!

There are no definitive, practical instructions of how to get rich, but it will open your mind to the possibility. More importantly it will change the way you think about money forever.

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Affiliate Masters Course: A Review

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The Affiliate Masters Course is one of the finest online education course if you want to make money by being an affiliate marketer.

It is a course that has excellent info on becoming the best affiliate that you can become and best part is that it is offered absolutely free of charge.

The experts in internet marketing have discovered and disclosed “the perfect affiliate system” With the free 10-day course that is aimed at helping you become a successful affiliate, you are guaranteed to meet success in online business! There’s no need to worry about anything. It is free of charge and totally hassle-free. Plus, you will following a step by step by process that would guide you through it all starting…

The course will teach you how to come up with a   unique  website concept. You will learn to brainstorm hundreds of profitable website niche ideas with keyword-focused content pages that are guaranteed to make you earn money… to attracting targeted, motivated traffic that redirects on your recommendations, and buys from the retailers you represent.

This is without doubt the ULTIMATE affiliate-earning resource for you.

One of the independent associateprograms.com authorities, Allan Gardyne has this to say about Affiliates Master Course:

“I don’t there’s any other report out there that is better at explaining to people how they can make the most out of affiliate marketing. What’s better? It’s free of charge!!”

The list of “firsts” developed by Affiliate Masters Course is endless.

In fact, the Affiliate Masters Course has become an Internet favorite. Not only is it updated regularly, it is also known for commencing a lot of “firsts” in the business. It is the one responsible for inventing the idea behind keyword brainstorming, researching keyword supply and demand, niche identification, and the creation of theme-based content sites. It was also the first, anywhere, to push for contextual text-based links.

Although in the past, the ideas that it introduced seemed to be a bit unacceptable, at present, it has become accepted and used by everyone all over the internet, and thus, all over the world. While everyone is still lagging behind the “old-new” ideas, this course was already out there giving away “new-new” ones.

Right now, the Affiliate masters revamped fourth edition is out!

Before staring your e-business, grab a hold of our course first because only then would you be able to start on the right track!

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His Dying Wish (Film Review)

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Have you ever watched a two-minute movie trailer and instantly knew you just had to see that movie? It didn’t matter if the movie was coming out in a month or if it was coming out in a one year. You just knew you had to see that movie. Well that is exactly what happened to me recently. Actress Crystal Nuchurch posted the trailer to her Facebook account in early January or February. It is a known fact that the purpose of movie clips or trailers are to entice the audience to make you want to see their film. Well this clip that I saw did not disappoint. It instantly drew me in with such force that I could barely wait the few months for it to premiere.

After viewing the many comments and likes on Facebook for the trailer I knew this movie was going to be big. And big it was. Almost every seat in the theater in Newark NJ was taken on June 9, 2016. Good thing I arrived early to get a good spot. I sat with my popcorn and beverage in hand as I waited for the drama to unfold before me. Five minutes into the film and there was a death that brought more than just emotional grief. Housewife Janet Harper portrayed by Crystal Nuchurch not only loses her husband Walt (David Harris) but she is about to lose her mind as well. Unbeknownst to her, her loving husband of over twenty years had a mistress. Talk about running as soon as you get out of the gate. Like other movie goers I yelled at the screen for Janet not to hit the much younger mistress Meagan (Carla Rodriguez) during a very tense moment. Janet’s witty yet hilarious neighbor Hannah (Faith B. Terrell) is by her side to help her get through this tough time. The suave attorney Steve (Ron Denson) tries to keep both women from killing each other. The film had its twists and turns that left me sitting on the edge of my seat waiting to see what would happen next. With the intensity of the scenes with a grieving wife and a mistress who holds a secret this film is something to be seen.

Writer Drica Armstrong and Director Larry Rosen put together a film and cast so beautifully that it literally made music. I truly enjoyed this film from the very beginning to the very end.

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Keyword Research Kiss to Increase Profits From Online Sales

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How to Keyword Research AdWords Campaigns

Finding the right place to set up shop can mean the deference between success and failure. This is true for online advertising. Making a sale and increasing your profit is just a kiss away. Here are some suggestions on how to keyword research your AdWords campaign.

Keep it simply successful

This guide provides basic strategy to build a successful advertising campaign online. Preparation and focus are essential to increasing profits. The keeping it simple method (KISS) is my way of maintaining focus.

This is how online marketing works: I purchase a keyword to have my ad display when a person types my keyword into a search bar. This keyword is the location of my store window. I place an ad in the window to draw these people into my store.

Understanding your goal

Showing my store window, my ad, is the way to accomplish my goal. I want to make money. In order to make money I need to find people and pitch my product.

Google AdWords Pay Per Click

I’m using PPC because it’s cost effective. Google has the largest audience. There are other platforms for advertising using PPC model. I prefer Google over Bing, MSN and Bidvertiser.

How To Research Keyword

Who is my Audience

If you’re just beginning online advertising, you may make this simple mistake. Marketing to everyone who types in your seed word. One word terms are not very good at showing intent.

Example, I have a candy store and want to advertise online. I decide ‘candy’ is the term I’ll target.

Start Big

Use a keyword research tool to help you see how your search term will work. The keyword planner is a free tools and WordTracker has a free trail.

In the keyword planner, type in your keyword and you’ll get a list of results that will trigger your ad to display. I’m using the basic Google search to build my list in this example.

My goal is to find more interest based words related to my seed word.

I find out people also search terms related to candy and add these to my keyword list.

Dig Deep

Next I dig into each of the result. I’m going to limit my example to ‘chocolate candy’ audience.

At this stage, your keywords are showing intent. These are very specific terms. Let’s go wide from here to capture more leads.

Go Wide

Going wide is like brain storming. What other word might be used instead of candy? What specific candy do you sale? Let’s use truffles for our example.

chocolate truffles

truffles price

truffles recipe

truffles in NC

Keyword research summary

The purpose of advertising is to accomplish a goal. Increasing your profits from online sales. Make sure you remain focused on words relevant to your product.

Keyword research is the way to find your audience. Start big, go deep and wide to cover your bases. Stay within your window to remain relevant and related to keyword searches being made for your product.

Resist the urge to show off your store to related groups, stay relevant to your products.

This article is a very basic summary of how to keyword research for AdWords to increase profits from online sales.

One key ingredient missing is negative keyword list. Another is how to track your return on investment.

AdWords platform is very powerful. Create a simple campaign you can monitor and improve over time. People search differently over time and seasons. What is working today, may not work as well tomorrow.

Keyword research is an ongoing process. Think big, go deep and look wide for your success is as close as a kiss away. Keep it simply successful.

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